Trade show introductions

Posted on 22 September 2015

So, I was lucky enough to attend my first trade show last week, Packaging Innovations at Olympia in London. Almost instantly after stepping through the entrance I was greeted with an array of exhibitors all showcasing their new products and innovations.

Luckily I was accompanied by our editors Richard and Carly, trade show veterans who showed me the ropes. I spent time visiting a number of booths talking to people and introducing myself, and it was interesting to find out more about the businesses that I write about on a daily basis.

One of those in particular was Crown, who informed us of their most recent innovations in package design, from adding LED lighting to packaging, to interactive GiftTag technology. Find out more about it here.

The trip was worthwhile and acted as a great introduction in terms of really getting to grips with my role as web editor. And one thing I certainly took away from the day is the importance of networking. Meeting the people I liaise with regularly should enable me to strengthen my business relationships and ultimately my skills as a journalist.

Megan Humphrey, web editor

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